WebQuests (ICT Integration)
Where to shop?
Is the hypermarket really cheaper than the supermarket: is the supermarket always cheaper than the local convenience store (the corner cafe)? Where is the best place to shop? Let's settle this debate for once and for all.
Task
You work for a market research company and you have been approached by a local newspaper to settle the argument about where the cheapest foods can found, and which town is the cheapest for buying food. The outcome must be a recommendation on which one-stop-shop will be the most cost-effective for the consumer. Produce:
- a short newspaper article supported by a table of comparative data for shops in your local town
- a short newspaper article supported by a table of comparative data for the cheapest product prices in your town and the prices of the same products in other towns in this country.
Process
Select five items from each of the food groups. Compare the prices of these items in at least three local shops. One must be a hypermarket (or very large store), and one must be a local convenience store such as a local cafe.Connect with a class in another town, either by email or some other telecommunication means. Compare your class data and recommendations with those of your partner classes. Which is the cheapest town for food prices? Is the same chain of stores the cheapest in each town?
Use a spreadsheet to capture data and make calculations.
For this assignment, you will work in teams of four and you will divide your task into roles as follows (click on each role for more information):
Market Researcher
Your task is to be responsible for the collection of comparative price data in your local town. You will have to provide this information to the data analyst, who will be preparing the spreadsheet. Discuss the findings of the data analyst with your team so that the journalist may write the two short articles.
Data Analyst
Your task is to be responsible for the analysis of comparative price data that you will receive from the market researcher and liaison officer. You will have to provide this information to the journalist and the team. Discuss the findings of the data analysis with your team so that the journalist may write the two short articles.
Liaison Officer
Your task is to be responsible for the collection of comparative price data from schools in other towns. Your manager (teacher) may help you to find another class with who m you can collaborate. After this it is your responsibility to indicate exactly what data you would like and by what deadline date. You will have to provide this information to the data analyst, who will be preparing the spreadsheet. Discuss the findings of the data analyst with your team so that the journalist may write the two short articles. Share your final reports with the partner class when you write and thank them for their support.
Freelance Journalist
Your task is to be responsible for writing two short articles based on the data that has been collected and analysed. Discuss the findings of the data analyst with your team so that they may assist you in drafting the two short articles. Each article should have an interesting headline and you should include tables of data to support your article. Each article should consist of between 250 and 300 words.
As a team you should first decide what five items from each food group you will research. Each role has a responsibility but the work may be shared amongst your group - this is your decision.
Resource
» http://www.glycemicindex.comGlycemic Index
» http://www.nhs.uk/Livewell/Goodfood/Pages/Healthyeating.aspx
A healthy diet: what does it mean?
Conclusion
You have engaged in a typical market research activity and provided the consumers with useful information to support their shopping decisions. You have enhanced your research through telecollaboration, which has enabled you to compare your findings with other classes in other towns. You will be able to give your parents sound advice when they next do the grocery shopping.» Download the Presentation Assessment
Related Scenarios
» Consumer Rights - Shopping Smart» Consumer Hot Topics
» Best Value Menus
