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WebQuests (ICT Integration)

Consumer Rights - Shop Smart

The 2004 National Consumer Survey found that very few South Africans know what their consumer rights are. Do you know what you are buying? Are you sure that you are making the best buy? Do you know the risks of debt? What if the product that you buy turns out to be a dud - do you know your rights? It's your hard-earned money that you spend when you go shopping. You want to be sure that you are protected as a consumer.

Task

The National Consumer Forum has given a desktop publishing company run by you and your friends the opportunity to submit designs for a series of consumer awareness posters. Since this is part of an ongoing education programme you have the opportunity to choose from the following list:

1. spending on credit / on account
2. knowing your rights as a consumer
3. how to seek help as a consumer
4. buying second-hand goods
5. dealing with builders
6. false advertising.

Process

You should produce four posters for your submission. You may have more than one poster on one issue. Your campaign should have a clear, identifiable theme and the posters should be factually correct in highlighting and addressing the issue. Each poster should give a clear message to the consumer.

For this assignment, you will work in teams of four and you will divide your task into roles as follows (click on each role for more information):

Consumer researcher 1
As a team you should discuss and select the subjects of your four posters. Your team will allocate specific research tasks to you.

Your task is to thoroughly research the consumer issues that your team has allocated to you. You will need to inform your team of the main ideas involving each issue and the advice that consumers should receive. Be prepared to explain and discuss the issue with your team. Assist the copywriter with the poster contents. Ensure that the content is accurate.
Consumer researcher 2
As a team you should discuss and select the subjects of your four posters. Your team will allocate specific research tasks to you.

Your task is to thoroughly research the consumer issues that your team has allocated to you. You will need to inform your team of the main ideas involving each issue and the advice that consumers should receive. Be prepared to explain and discuss the issue with your team. Assist the copywriter with the poster contents. Ensure that the content is accurate.
Graphic Artist
As a team you should discuss and select the subjects of your four posters. Your team will allocate specific research tasks to you.

Although you may be given smaller research tasks, your main responsibility is to design a consistent look and feel for the posters, ensuring that each is easily identifiable as a part of the other. Look for images or create composite images to support the poster content. The message of each image should be as clear as the message of the poster as a whole. It is your job to communicate graphically.
Copywriter
As a team you should discuss and select the subjects of your four brochures. Your team will allocate specific research tasks to you.

Although you may receive small research tasks, you main responsiblity is to convert researched information into concise text that communicates the issue and your message to the readers of the brochures. You will discuss the issues with your researchers and draft the content of the brochures. You must identify your needs for supporting graphics with your graphic artist.

Resource

» http://www.ask.com/question/what-is-the-definition-of-consumer-rights
What are Consumer Rights

» http://www.westerncape.gov.za/text/2003/self_help_approach_consumer_problems.pdf
Self-help Approach to Consumer Problems

Conclusion

The best way to learn is to teach. You should have learnt a great deal about a few consumer-related issues by producing this series of posters. If you are fully supportive of the issues that you have exposed, this will affect the decisions you make in your role as a consumer.

» Download the Presentation Assessment

Related Scenarios

» Consumer Hot Topics
» Best Value Menus
» Where to Shop?

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