| Bloom's
level |
Assessment
|
When
assessed |
Comment
on questions and intelligences used |
| Remember
|
List 10 advertisements that
use women's bodies to sell their food products. |
In a test or exam; class question
|
Assuming that there are ten
advertisements from which to recall, this is a closed question
- there are correct answers; it tests memory or basic observation;
no formative feedback possible |
| Understand
|
Explain why advertisements
use music to sell their food products |
In a test or exam; class question
|
A more open question - opinion
is acceptable - no one correct answer;
some discussion can follow this question if posed in class |
| Apply
|
Construct a script for
a Milo Bar advert or
Write a jingle (an advertising song) for
Glenryck Pilchards
or
Design a billboard for a new brand of cell
phone |
Would be too time-consuming
to assess in a short test, but could be given in a longer exam
Best assessed in group context during
class time or a long-term project taking up class and homework
time |
These activities are encouraging
the use of intelligences other than the verbal/linguistic which
is normally used. e.g. musical/rhythmic intelligence for the
jingle; visual/spatial intelligence for the billboard; interpersonal
intelligence for the group work; body/kinesthetic intelligence
if the script had to be acted out in front of the class |
| Analyse
|
Compare two dog food commercials.
What is the difference between them and how do they both sell
their products? |
class test or exam
worksheet
group work
class discussion |
This is a high-order
thinking activity that is quite attainable by most learners.
It is open-ended i.e. whereas there may be incorrect comparisons,
there are also many correct answers If
this activity is done in class it offers the opportunity for
formative assessment and the development of the skills of
analysis |
| Evaluate
|
Write a letter to Toyota
explaining why you think their advertising is false and misleading.
or
Write a diary entry in which you show how
an advertisement has offended you. |
class test or exam
worksheet
group work (for the first example)
class discussion
personal time for reflection |
These are also a high-order
thinking activities which require personal involvement and judgement
from the learner. For this reason it will involve intrapersonal
intelligence, interpersonal intelligence, although it also involves
the more familiar logical/mathematical intelligence |
Clearly,
if the above activities and questions were given by one educator
during a section on advertising, that educator would have made use
of a variety of teaching and learning styles during the section
of work. This would have included more than just talking and giving
notes. As a result the educator has been able to make use of a variety
of stimulating assessment techniques during the term and in the
final exams. |
